September Sales
China's pickup market sold 67,000 vehicles in September 2026, up 47% year-on-year and 23% month-on-month, the China Passenger Car Association reported.
For the first nine months of 2026, pickup sales totaled 521,000 units, up 25% year-on-year.
Exports
Pickup exports reached 47,000 units in September 2026, up 85% year-on-year and 24% month-on-month.
Exports totaled 313,000 units in the first nine months of 2026, up 50% year-on-year.
Pickup exports accounted for 45% of total pickup sales in 2024, 50% in 2025, 55% in the cumulative 2026 period, and 71% of manufacturer volume in September 2026.
New Energy Pickups
New energy pickup sales totaled 9,000 units in September 2026, up 98% year-on-year and 4% month-on-month.
In the first nine months of 2026, new energy pickup sales reached 71,000 units, up 33% year-on-year.
National new energy pickup sales were 21,000 units in 2024, up 170% year-on-year, and 73,000 units in 2025, up 243%.
Brand and Regional Performance
Among new energy pickups in September, BYD's overseas pickup sales were 4,000 units, Geely Radar's electric pickups sold 2,068 units, Zhengzhou Nissan sold 1,936 new energy pickups, and Changan's range-extended pickups sold 452 units.
In September 2026, the southwest and northwest regions accounted for about 47% of total pickup demand.
Great Wall Motor held nearly 50% of domestic pickup sales in September 2026, and the top one-plus-three domestic pickup makers together held nearly 70% of the market.